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Refranchising: Should You Buy In?
03/03/10
Entrepreneur.com:
Lately, more and more franchise companies are converting a significant number of their company-owned units by selling them to franchisees. This trend, commonly referred to as refranchising or retro-franchising, can be driven by any number of motivations on the part of the company, and it may represent a wonderful opportunity for a careful buyer if [...]
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The ice cream franchise sector is displaying strength despite the economic challenges of the moment, the latest franchise report by Franchise Direct states. Franchise Direct, one of the world’s top franchise portals, has assessed the ice cream market after examining the UFOC’s of 18 franchises and in its ice cream franchise report, it found an [...]
Related posts:
- Ice Cream Franchises Enjoying Sweet Taste Of Success Earthtimes: The ice cream franchise sector is displaying strength…
- New Franchise Direct Study Finds Opportunities Brewing In The Coffee Franchise Sector Earthtimes: The coffee franchise industry is growing and diversifying,…
- More Entrepreneurs Are Choosing Home-Based Franchises Market Wire: Home-based franchises make up a varied and…
VN Business News:
In a world of continuing global economic uncertainty, it seems that foreign investors are viewing Viet Nam as a promised land. This is particularly so in the franchise sector, in which Viet Nam has previously lagged behind the rest of Asia.
In spite of its late start, Viet Nam is seeing an unprecedented level [...]
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SmartCompany.com.au:
Many small business owners exist in the misapprehension that franchising is easy.
These are the ones who are persuaded by “franchise your business” advertising, or who observe successful franchise systems from a distance and decide to give it a go. They may also receive occasional flattering comments about their business from excitable customers who eagerly suggest [...]
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- The Basics Of Franchising Franchising.com: Franchising is a business model that combines the…
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AsiaOne:
Mention Osim and massage chairs and other health tools immediately come to mind. It’s a sign of how strong and recognisable the OSIM brand is – not only in Singapore but also the rest of Asia.
Branding helps sell your products. For OSIM, a strong brand is almost indispensable to its success. But a brand is [...]
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Earthtimes:
The ice cream franchise sector is displaying strength despite the economic challenges of the moment, the latest franchise report by Franchise Direct states. Franchise Direct, one of the world’s top franchise portals, has assessed the ice cream market after examining the UFOCs of 18 franchises and in its ice cream franchise report, it found an [...]
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- MaggieMoo’s Ice Cream & Treatery Rewards Customers With Free Ice Cream On Tax Day Franchising.com: MaggieMoo’s Ice Cream & Treatery has announced that…
- Ice Cream Chain Ben & Jerry’s Comes To Australia With Franchising Plan Smart Company Blogs: Iconic American ice cream retailer Ben…
Help With Franchise Funding
07/10/09
Select Your Franchise:
Most well established franchisors, whose own business and the business of its franchisees have successful track records of operation, will usually make the franchise sections of the major banks aware of their franchise offering. The banks then take a view on whether or not to lend to new franchisees for that system [...]
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European Franchising:
UK-based home furnishings and clothing franchise Laura Ashley has announced its plans to continue its European expansion through franchising. Laura Ashley is looking for Area Developers in Belarus; Germany; Hungary; Monaco and Poland.
“Laura Ashley is already operating across 25 countries worldwide and is keen to continue replicating its successful concept within the European [...]
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A few years back, Ayubia was only a small town with an amusement park, a shoe
store, a small restaurant, and a grocery store. Now the small town has transformed
into an international tourist attraction, attracting thousands of tourists who are
inspired by the lifestyle of Ayubians.
Ali and Ahmad, having grown up within the Ayubians’ faith, decided to take
advantage of their town’s popularity and their woodworking skills. Their shop
“Stylish Wood” began with a small display of handmade hickory rocking chairs, Ali
and Ahmad’s specialty. But within a few months, the display at Stylish Wood
included picnic tables, flower boxes, and small handmade novelty items. No other
shop offers the same.
Ali and Ahmad decorated the shop’s display room with authentic Ayubians
décor and eventually hired three Ayubians friends to sew and embroider napkins
and other textiles as per customer request. Ali and Ahmed are ready to assist in
every phase of the locate-compare-select process. In addition, two women from the
Ayubians community took permission from Ali and Ahmad to display home-cooked
traditional food items on Saturday and Sunday, the town’s busiest tourist days,
when Ayubia attracted group of visitors to its flea market on the south edge of town.
Ali and Ahmad stated, “Ayubia is full of specialty shops, people don’t come here
to buy things made in China or Taiwan. They want real Ayubians -made goods.”
1. Stylish Wood is doing which type of business?
a. Franchising
b. Retailing
c. Brokering
d. Wholesaling
2. Which one of the following levels of service is being provided by the Stylish
Wood?
a. Self-service
b. Full-service
c. Limited-service
d. Self-selection
3. Products like picnic tables, flower boxes and small handmade hickory rocking
chairs offered by the Stylish Wood fall in which of the following consumer products?
a. Convenience products
b. Unsought products
c. Shopping products
d. Specialty products
4. Which of the following growth strategies is being adopted by the Stylish Wood?
a. Market penetration
b. Market development
c. Diversification
d. Product development
5. Which of the following can be viewed by Stylish Wood while assessing sales
volume effectiveness?
a. Percentage of visitors those entering and who buy
b. Percentage of visitors who enter the shop
c. Average amount spent per sale
d. All of the given the options
6. All of the following can be the grounds on which Stylish Wood positioned itself,
EXCEPT:
a. By focusing Ayubia’s tourists
b. By offering unique products not offered by other shop
c. By hiring persons having creative skills
d. By helping people to buy imported items
7. Do you think that location played a critical part in the Stylish Wood’s success?
a. Strongly agree
b. Partially agree
c. Not agree
d. None of the given option
8. Which one of the following decisions is considered as a crucial that must be
decided in relation to its target market, its product assortment, and its competition?
a. Segmentation decision
b. Price decision
c. Product decision
d. Positioning decision
9. Stylish Wood can be categorized as which of the following stores?
a. Department store
b. Convenience store
c. Specialty store
d. Discount store
10. Stylish Wood is doing the business by which of the following ways?
a. Wholesaling
b. Personal selling
c. Retailing through catalogs
d. Retailing through store
4. Which of the following growth strategies is being adopted by the Stylish Wood?
a. Market penetration
b. Market development
c. Diversification
d. Product development
5. Which of the following can be viewed by Stylish Wood while assessing sales
volume effectiveness?
a. Percentage of visitors those entering and who buy
b. Percentage of visitors who enter the shop
c. Average amount spent per sale
d. All of the given the options
6. All of the following can be the grounds on which Stylish Wood positioned itself,
EXCEPT:
a. By focusing Ayubia’s tourists
b. By offering unique products not offered by other shop
c. By hiring persons having creative skills
d. By helping people to buy imported items
7. Do you think that location played a critical part in the Stylish Wood’s success?
a. Strongly agree
b. Partially agree
c. Not agree
d. None of the given option
8. Which one of the following decisions is considered as a crucial that must be
decided in relation to its target market, its product assortment, and its competition?
a. Segmentation decision
b. Price decision
c. Product decision
d. Positioning decision
9. Stylish Wood can be categorized as which of the following stores?
a. Department store
b. Convenience store
c. Specialty store
d. Discount store
10. Stylish Wood is doing the business by which of the following ways?
a. Wholesaling
b. Personal selling
c. Retailing through catalogs
d. Retailing through store
11. Until Stylish Wood define and profile its _____________, it cannot make
consistent decisions about produc
A few years back, Ayubia was only a small town with an amusement park, a shoe
store, a small restaurant, and a grocery store. Now the small town has transformed
into an international tourist attraction, attracting thousands of tourists who are
inspired by the lifestyle of Ayubians.
Ali and Ahmad, having grown up within the Ayubians’ faith, decided to take
advantage of their town’s popularity and their woodworking skills. Their shop
“Stylish Wood” began with a small display of handmade hickory rocking chairs, Ali
and Ahmad’s specialty. But within a few months, the display at Stylish Wood
included picnic tables, flower boxes, and small handmade novelty items. No other
shop offers the same.
Ali and Ahmad decorated the shop’s display room with authentic Ayubians
décor and eventually hired three Ayubians friends to sew and embroider napkins
and other textiles as per customer request. Ali and Ahmed are ready to assist in
every phase of the locate-compare-select process. In addition, two women from the
Ayubians community took permission from Ali and Ahmad to display home-cooked
traditional food items on Saturday and Sunday, the town’s busiest tourist days,
when Ayubia attracted group of visitors to its flea market on the south edge of town.
Ali and Ahmad stated, “Ayubia is full of specialty shops, people don’t come here
to buy things made in China or Taiwan. They want real Ayubians -made goods.”
1. Stylish Wood is doing which type of business?
a. Franchising
b. Retailing
c. Brokering
d. Wholesaling
2. Which one of the following levels of service is being provided by the Stylish
Wood?
a. Self-service
b. Full-service
c. Limited-service
d. Self-selection
3. Products like picnic tables, flower boxes and small handmade hickory rocking
chairs offered by the Stylish Wood fall in which of the following consumer products?
a. Convenience products
b. Unsought products
c. Shopping products
d. Specialty products
4. Which of the following growth strategies is being adopted by the Stylish Wood?
a. Market penetration
b. Market development
c. Diversification
d. Product development
5. Which of the following can be viewed by Stylish Wood while assessing sales
volume effectiveness?
a. Percentage of visitors those entering and who buy
b. Percentage of visitors who enter the shop
c. Average amount spent per sale
d. All of the given the options
6. All of the following can be the grounds on which Stylish Wood positioned itself,
EXCEPT:
a. By focusing Ayubia’s tourists
b. By offering unique products not offered by other shop
c. By hiring persons having creative skills
d. By helping people to buy imported items
7. Do you think that location played a critical part in the Stylish Wood’s success?
a. Strongly agree
b. Partially agree
c. Not agree
d. None of the given option
8. Which one of the following decisions is considered as a crucial that must be
decided in relation to its target market, its product assortment, and its competition?
a. Segmentation decision
b. Price decision
c. Product decision
d. Positioning decision
9. Stylish Wood can be categorized as which of the following stores?
a. Department store
b. Convenience store
c. Specialty store
d. Discount store
10. Stylish Wood is doing the business by which of the following ways?
a. Wholesaling
b. Personal selling
c. Retailing through catalogs
d. Retailing through store
11. Until Stylish Wood define and profile its _____________, it cannot make
consistent decisions about product assortment, services, store décor, or any of the
other decisions that must support its position.
a. Target market
b. Competitors
c. Suppliers
d. Employees
12. Stylish Wood is adopting which of the following strategies?
a. Cost leadership
b. Differentiation
c. Penetration
d. Cost leadership and focus
13. Ayubia’s largest population attracted the visitors towards its:
a. Products
b. Restaurants
c. Lifestyle
d. Grocery stores
14. Stylish Wood hired three Ayubians friends to sew and embroider napkins and
other textiles as per customer request. This statement reflects which of the following
concepts?
a. Selling concept
b. Product concept
c. Production concept
d. Marketing concept
15. If Stylish Wood expanded beyond Ayubia, which of the following critical
function will be performed?
a. Selling and promoting
b. Transportation
c. Marketing information
d. All of the given options