1. The core idea of Southwest is to be THE low-fare airline. What do you think the core idea for the following organizations might be and why:
a. Apple
b. Disney
c. United States
d. Polk Community College

2. Imagine you are transported back in time to 1850. Find an analogy that might help someone in 1850 understand the following modern concepts:
a. The internet
b. Commercial airline travel
c. Department stores
d. Franchised restaurants (Starbucks, McDonalds…)
e. Global Warming

3. Speculate the following movie titles as to what the high-concept pitch might have been:
a. Forrest Gump
b. Transformers
c. Titanic

1.The core idea of Southwest is to be THE low-fare airline. What do you think the core idea for the following organizations might be and why:
a.Apple
b.Disney
c.United States
d.Polk Community College

2.Imagine you are transported back in time to 1850. Find an analogy that might help someone in 1850 understand the following modern concepts:
a.The internet
b.Commercial airline travel
c.Department stores
d.Franchised restaurants (Starbucks, McDonalds…)
e.Global Warming

3.Speculate the following movie titles as to what the high-concept pitch might have been:
a.Forrest Gump
b.Transformers
c.Titanic